The Brief

To create branding and packaging concepts for innovative self-heating insoles, which use a new revolutionary patented technology. The logo and packaging must look high-end and professional but affordable for a wide range of audiences.

The Result

A typographic logo with a gradient bar used as part of the letter A to represent a heatmap, the yellow to red gradient symbolising the change in temperature. The packaging uses a pattern of squares to show a footprint, which once again uses the reds and yellows to represent temperature change and heatmaps. You can also see some of the other logo and packaging variations above, there you are able to see the process and development of how the final branding was created.