The Brief

Daniella Draper wanted an eCommerce website that reflected their high-end handmade British jewellery brand. A family run business with only a handful of stores. They already had a brand they loved, they now wanted a website to accompany that and their stores.

The Result

A largely photographic website which shows off their beautiful products and cements the quality of their jewellery, giving a trustworthy, high-end and modern feel just like they have in their stores. The website uses a pale and subtle colour palette of pale greys, lots of white spaces and a bright turquoise to enhance and highlight important features like pricing and CTA buttons.