The Brief

Supreme Imports are a manufacturer, brand owner and distributor of vape e-liquids, supplements and health & wellness products. They wanted to refresh their company website, as their current site was dated and lacked personality. The brief was to showcase all of Supreme’s brands and highlight their main services. Supreme wanted to use bold typography and a simple black and white colour palette with the rainbow gradient from their branding to enhance sections of interest. Any other colours were to be used on brand specific pages, as each brand has their own unique colour. Some of these included Vape 88, Sealions, Millions & Millions and many more. As their site is predominately text heavy, they wanted a way to display the content in a fun and easily digestible way.

The Result

A clean and clear website design that uses a monochrome colour palette, but with bright injections of colour to bring the pages to life, using the rainbow gradient to highlight important features and lift content from the page. An easy and visual way to move through the brand pages by clicking on brand logos at the top of these pages in a tabbed style interaction, this enables the user to see all the brands available in one place and makes it very easy to flick between each brand. Content is placed in large typographic chunks that are easy to digest with large bold imagery and illustrative icons, which makes readability much clearer and simpler to discover all of their main services with clear contact forms to make enquiries.